This study aims to examine the impact of word-of-mouth on brand avoidance in the Egyptian Automobile market. To achieve this objective we designed a survey for sample size is 384 customers, pooling the answers and analyzed statistically. The results show a significant relationship between word-of-mouth and brand avoidance.
Kandil, M., Mansour, Z., & Mohamed, E. (2022). The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market". Delta University Scientific Journal, 5(2), 405-412. doi: 10.21608/dusj.2022.275554
MLA
Mohamed Kandil; Ziad Saleh Mansour; Eyad Ehab Mohamed. "The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"", Delta University Scientific Journal, 5, 2, 2022, 405-412. doi: 10.21608/dusj.2022.275554
HARVARD
Kandil, M., Mansour, Z., Mohamed, E. (2022). 'The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market"', Delta University Scientific Journal, 5(2), pp. 405-412. doi: 10.21608/dusj.2022.275554
VANCOUVER
Kandil, M., Mansour, Z., Mohamed, E. The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market". Delta University Scientific Journal, 2022; 5(2): 405-412. doi: 10.21608/dusj.2022.275554
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